Marketing

In a discussion with a friend I asked him, whats the difference between media buying and media booking?

Let’s assume every material that we are buying for consumption (flyers, leaflets, magazines, catalogs, etc...) under the buying and all the rented under the booking, then, as all agree all the mentioned items under the segment of BTL, and all the rented under the ATL, now, I asked again, the beach flag where should be? Segment and type?

The pyramid of the marketing is not clear locally, we have misunderstanding, high percentage of the workers in the field still not recognize between sales and marketing, a lot of others can not find the location of customer care in the structure, adding the interruption of tasks between the departments, also this lead us to wider problem which is the commercial sector, fuzzy vision.

When we were students, we were told, understanding the question half of the solution, almost the same here.

The problem of the marketing in Iraq is deeper than what look like, I think we have to start classifying our work (talking about all levels), understand the structure, watch, focus, search, compare, study, and analyze.

Ghayath Daham

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